ATAK's Education Center
Learn how to grow your business with our strategic marketing, creative, and development resources.
Austin LaRoche, ATAK Interactive CEO
Marketing Strategy Agency Derivatives and Growth Unlocked
Marketing is an essential aspect of any business. It can help increase brand awareness, attract new customers, and drive sales. However, developing an…
Boost Derivatives Marketing: B2B Agency Strategy to Execution
If you're looking to enhance your derivatives marketing plan, working with a B2B marketing agency can be incredibly beneficial. Not only can they help you…
Boost ROI in Derivative: Why B2B Marketing Agency is Essential
If your business deals in derivatives, you understand the importance of maximizing your return on investment (ROI). However, achieving this can be…
4 Things to Look for in B2B Marketing Agency | ATAK Interactive
The capacity of a business to market itself is a building block to its success. In today's market landscape, companies need help with their marketing in…
Choosing a B2B Marketing Agency: Unique Problems Require Unique Solutions
Every business is unique, and therefore, will have unique problems. Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why…
The Importance of Photography for Your B2B Website
When it comes to building a B2B website, having original photography can set you apart from your competitors. In today’s B2B Marketing Agency Insights,…
Show, Don’t Tell, Clients Your Expertise
Telling your customers that you are an “expert” isn’t enough to build credibility. Today’s B2B Marketing Agency Insights sees CEO Austin LaRoche delve…
The Courage It Takes to Write With A Point-of-View
Taking a stand and writing with a point-of-view takes courage. For today’s B2B Marketing Agency Insights, CEO Austin LaRoche discusses why standing by…
3 Mistakes Done While Applying for B2B Marketing Agency Jobs | ATAK Interactive
Wondering how you can stand out as a young marketer in a sea of applicants? For today’s (slightly different) B2B Marketing Agency Insights, our CEO Austin…
A Simple Path to Innovation
With so much noise surrounding the “best way to be innovative,” it’s easy to forget that the path to innovation can be simple. In today’s B2B Marketing…
Great Marketing Starts With A Budget
Understanding your budget is crucial for an effective marketing strategy. In our B2B Marketing Agency Insights, our CEO Austin LaRoche discusses how a…
When LinkedIn Outreach Gets Too Saturated, How Do You Shine Through?
A common challenge for many sales representatives doing cold LinkedIn outreach is standing out through the noise. In today’s B2B Marketing Agency…
Exaggerating the Problem to Define the Solution
A strong B2B marketing strategy is predicated on a clear understanding of your target market’s pain points. For this episode of B2B Marketing Agency…
The Balance of Creative Genius and Getting Sh*t Done
Balancing creativity with efficiency is crucial for the success of any marketing campaign. For this episode of B2B Marketing Agency Insights, our CEO…
The Marketing-to-Sales Map
The Marketing to Sales (M2S) Map was designed to help B2B agencies organize an efficient action plan based on the customer lifecycle. In this episode of…
Running Your Clients on EOS
The Entrepreneurial Operating System (EOS) is a staple for the organization and success of ATAK Interactive. For this episode of B2B Marketing Agency…
The B2B Marketing Agency of 2030
Being forward-thinking and prepared for the future is crucial to success. In this episode of B2B Marketing Agency Insights, Austin LaRoche, CEO of ATAK…
4 Secrets to HubSpot
Are you getting the most of HubSpot? In today’s episode of B2B Marketing Agency Insights, Austin LaRoche, CEO of ATAK Interactive, lets you in on a few…
ATAK Interactive Named HubSpot Platinum Agency
Two years ago, we at ATAK Interactive made the decision to become a HubSpot Solutions Partner. Within a year, we reached the HubSpot Gold Agency tier.…
The LinkedIn Sales Navigator
LinkedIn has long been a popular and effective place to find and nurture sales leads. But with LinkedIn Sales Navigator, sales teams now have even more…
Why Nobody Cares About Marketing Qualified Leads
Marketing Qualified Leads might have a nice ring to it, but they aren’t a relevant marketing performance metric anymore. After all, most MQLs do not…
How to Use HubSpot’s New Target Accounts
As more and more B2B buyers expect and value personalization, account-based marketing (ABM) has captured the attention of B2B companies looking for real,…
Why Your Content is Not Resonating
Content creation is an incredibly important aspect of your marketing strategy and can be extremely impactful if done well. During this episode of B2B…
Let’s Stop Calling It A “Webinar”
Driven by the shift to remote work, 2020 has proven so far to be a great year for the word “webinar”. However, with everyone hosting one these days, the…
Four Tools Marketing Agencies Should Build for Sales Teams
If you’ve read our previous blog on How to Build a Winning B2B Sales Enablement Strategy, you know B2B buyers today extensively evaluate a product or…
6 Ways Agencies Fail Their Clients
Are you thinking of hiring a marketing agency? If you are, being aware of the mistakes that can lead to misalignment between an agency and client is…
How to Build a Winning B2B Sales Enablement Strategy in 2021
B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service…
How to Build a Consolidated MarTech Stack
As marketing plays a bigger role in the greater buyer journey, marketers have started to rely on technological solutions to stay top of mind and maintain…
B2B Marketing During COVID-19: Cindy Flynn
Cindy Flynn, of Hackler Flynn Law, has gone from doing four webinars a year to an average of six per week thanks to the Covid-19 pandemic.
How B2B Companies Can Delight Their Customers During COVID-19
It’s been several weeks since the United States reported its first positive case of COVID-19 (also known as Novel Coronavirus). To mitigate the risk of…
7 Ways B2B Companies Can Use Thought Leadership to Overcome Their COVID-19 Challenges
There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. If you want to lead,…
ATAK, Marketing, and Moving Ahead in the Age of COVID-19
“You never know how strong you are, until being strong is your only choice.” – Bob Marley For those of us that serve in leadership positions at our…
5 B2B Marketing Trends in 2020
Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more…
4 Myths About the New California Consumer Privacy Act (CCPA)
On January 1st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be…
How to Optimize Your Emails with A/B Testing
Customers fuel the growth of any company. That’s why making sure your customers are receiving the most amount of value out of their relationship with you…
ATAK Interactive Named HubSpot Gold Agency
In the summer of 2018, I made a decision I did not think I would ever make – I decided that ATAK Interactive needed to become a HubSpot agency. For years,…
How HubSpot Integrates Sales and Marketing
“The hurt caused to companies (of any size) by the technology silos between marketing and sales departments will force a fundamental relook at how they…
How to Build the Right B2B Marketing Budget in 2021
For B2B companies, the most important aspect of planning your marketing for a new year is determining your budget. If you google “How much money should a…
How to Run a Perfect Marketing Meeting in 2021
The perfect marketing meeting.
What The Google BERT Update Means For SEO
Google BERT marks another major update to the company’s search algorithm in 2019.
7 Ways to Build a Winning B2B Marketing Plan for 2021
Whether it’s in our personal or professional lives, the end of each year brings on a duality of reflection and promise. We get to evaluate how our 2020…
How to Implement Your Brand Tools
If you go through all of the brand exercises of Purposeful Marketing, you’ll end up with a set of deliverables:
The “StoryBrand” Elevator Pitch
In the 11 Principles of Purposeful Marketing, we identify “Your customer is Luke Skywalker, you are Yoda.” This concept stems from the book, StoryBrand,…
How to Determine Your Most Important Metrics
CMOs and Marketing agencies love to consider themselves “data-driven.” They want you to know that they LOVE digging into the most important metrics and…
PMM: Why the 90 Day Obstacle Sprint is so Important
About five years ago, I created a new rule in my office – nobody was allowed to say they didn’t have time to get something done. Time is our most valuable…
How To Use Facebook Audiences To Grow Your Business
With more than 2 billion monthly active users, Facebook is, without a doubt, the most important social media network today. As marketers, it is impossible…
Why The Facebook Pixel Is Essential To Your eCommerce Business
With more than 1 billion active daily users, Facebook has become a staple of many people’s daily lives. As an eCommerce business today, the social network…
These Are The Instagram Metrics You Should Be Measuring
Ed Note: This week, ATAK’s Marketing Manager Sarah Shimoda shares some insight on the real Instagram metrics you should be focusing on. For help…
Purposeful Marketing Method: Great Customers – Yours and Theirs
Let me tell you a story about a woman named Maggie.
B2B Branding Stripped Down to the Essentials
True story. Many moons ago, I was working at a startup. A new CMO had been hired and he wasn’t really sure what to do with me yet. I wasn’t the model…
How the Purposeful Marketing Method Sets A Company’s Focus
One of the funny quirks about writing teachers – creative types that constantly preach to students the value of being original – is that they all use the…
The 11 Principles of Purposeful Marketing
“A man gotta have a code.” – Omar Little
Inbound Through the Eyes of a New Marketer
Ed. note: Today, ATAK’s very own Content Marketing Coordinator, Meredith Burns, is sharing a few thoughts on her goal to learn more about the importance…
Purposeful Marketing Method: Drawing Your Marketing to Sales (M2S) Maps
Let’s go back to the central theme of the Purposeful Marketing Method:
Purposeful Marketing Method: Conducting Customer List Analysis
Many companies get lost with data and for good reason. First, there are thousands of metrics a company can track and only a few of them actually matter,…
The Leadership Message – Attracting Prospects Through a Point-of-View
Leadership belongs to those who take it.
Email Marketing Trends that Actually Matter in 2019
Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20 or more email marketing messages a day,…
ATAK’s Work at ISA Sign Expo 2019
Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. This year’s annual event had record-breaking attendance with over 20,000…
Developing Your Target Personas
Introduction to Buyer Personas One of the biggest challenges marketers face is targeting the right people at the right time with the right message.…
The Vision Pitch – What it is and Why You Need It
Before we jump into your vision pitch, we need to start by re-visiting the customer lifecycle:
The Importance of a Visual Identity Audit
In the first part of the Purposeful Marketing Method’s Brand Day, teams work on their messaging when developing a Communication Strategy. Naturally, the…
How to Create Real Value Propositions
“Value proposition” is typically one of the first marketing vocabulary words that the “fake it til you make it” professionals intertwine in their…
The 7 Words Or Less Exercise: How to Create a Perfect Tagline
One of the all-time worst Google searches a company can type in is: “Best business taglines of all time” You’ll see all the self-congratulatory ad…
How to Create the Perfect Why-How-What Positioning Statement
Editor’s note: This is the first of many posts introducing the Purposeful Marketing Method. For more on the PMM, click here. Even if you’ve done so…
Why We Created The Purposeful Marketing Method
In my 10-plus years leading a marketing agency, I have seen a lot of smoke and mirrors.
Why We Decided to Become a Hubspot Partner
Over the next 6 months, ATAK is excited to make a series of announcements about our company and some of the new frontiers we will soon be entering. The…
6 B2B Marketing Strategies for 2019
The world of business to business marketing is constantly expanding and best practices are changing rapidly. When was the last time you updated your…
Can You Use Instagram Stories to Increase Sales?
Instagram added Instagram Stories as a way to compete with the app millennials are obsessed with, SnapChat. Now it’s become its own entity and brands are…
6 SEO Mistakes You’re Probably Making (And How to Fix Them)
Sure, it’s easy to nod along whenever your colleagues mention SEO, but sometimes all the jargon goes right over your head. Ranking. Organic. Keyword…
How to Optimize Your Company LinkedIn Page in 40 Minutes (or Less!)
You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Having an optimized…
8 Facebook Targeting Strategies You Should Try Today
If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to…
How a Fully Integrated B2B Marketing Campaign Delivered Results
Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. Inside their booth was some of the most…
6 Strategies for Building a Nonprofit Website in 2019
Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. The process of website…
Small Changes Lead to Big Numbers: A/B Tests to Run on Your Website’s Homepage
Consider your homepage the entryway to your online business. Here, you have the fleeting opportunity to impress upon your visitors… pretty much everything…
Data Solutions: Much More Than Just SEO
There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Within marketing, we call these channels. To…
Brand Identity Kit: What it is and How to Attain it
“People don’t care what you do, they care why you do it.” – Simon Sinek To have a compelling brand identity, you must first understand and articulate why…