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As we dive into the newest AI innovations from HubSpot, one release is generating considerable buzz: Breeze AI. Recently, Stephen Thiele, the VP of Product at ATAK Interactive, shared his insights on Breeze AI's potential. From its practical applications to its strategic advantages, here’s an in-depth look at what makes Breeze AI worth considering for marketing, sales, and service teams.
Introducing Breeze AI
What is Breeze AI?
HubSpot has been expanding its AI capabilities, and Breeze AI is its latest comprehensive AI suite, designed for teams across marketing, sales, and customer service. Breeze AI is segmented into three main tools:
- Breeze Copilot: A personal AI assistant that integrates seamlessly with HubSpot, aiding in tasks such as summarizing contacts, companies, and deals.
- Breeze Agents: Specialized AI "agents" tailored for specific business functions like content creation, social media management, and customer support.
- Breeze Intelligence: The most impactful feature, Breeze Intelligence leverages data from HubSpot’s acquisition of Clearbit, enhancing HubSpot's CRM capabilities with enriched contact records and intent-based insights.
Each tool within Breeze AI offers unique benefits, but let's dive deeper into what sets them apart.
Breaking Down the Breeze AI Features
1. Breeze Copilot – The Personalized Assistant
Think of Breeze Copilot as your go-to helper across HubSpot. No matter which HubSpot module you’re in (Marketing, Content, Sales, or Service), Copilot is ready to assist with content generation, CRM data access, and quick task execution.
Example use cases:
- Sales Teams: Imagine heading into a call and needing a quick overview of past interactions with a client. Copilot can summarize all relevant contact data in seconds, including visit history, submitted requests, and past notes.
- Content Creation: If you're drafting a blog or content outline, Copilot can suggest prompts or provide a draft based on prior data, saving valuable time.
While Copilot is convenient, it may not be the game-changer that Breeze Agents or Breeze Intelligence are poised to become. However, it still offers significant efficiency improvements for teams constantly engaging with HubSpot.
2. Breeze Agents – The Functional Specialist
Breeze Agents are purpose-built AI assistants specializing in different functions, such as content, social media, prospecting, and customer support. For example:
- Prospecting Agent: Ideal for sales teams, the prospecting agent can craft tailored email sequences based on client data, enabling more personalized and effective outreach.
- Customer Agent: For customer support, this agent can handle website inquiries by drawing on your existing content, blogs, and knowledge bases to provide rapid, relevant responses.
- Content Agent: This agent can assist in developing landing pages and generating content ideas for podcasts, blogs, and social media.
These specialized agents offer robust support, streamlining many day-to-day tasks. In particular, sales and support teams stand to gain significantly from Breeze Agents, as they simplify and automate repetitive tasks, freeing up more time for high-value interactions.
3. Breeze Intelligence – The Game Changer
Breeze Intelligence is arguably the most compelling part of Breeze AI. It uses the data HubSpot acquired through Clearbit to deliver three core functionalities:
- Data Enrichment: Automatically enriches contact and company records with additional details like decision-makers' contact info, making it easier to build complete profiles.
- Buyer Intent Tracking: Identifies companies within your target market that show purchasing intent on your site, giving sales teams the opportunity to reach out at the right time.
- Form Shortening: Recognizes returning visitors, pre-filling forms based on their past interactions. This feature eliminates redundant fields, reducing friction and boosting form completion rates.
Breeze Intelligence brings a new level of insight and personalization to HubSpot, positioning it as a strong competitor to third-party platforms like Apollo and ZoomInfo by enabling users to manage enriched data and intent-based actions directly within the HubSpot ecosystem.
The Impact of Breeze AI on Sales Leaders
The Pros and Cons of Adopting Breeze AI
Pros:
- All-in-One Solution: Breeze AI consolidates several functions within HubSpot, minimizing the need for external integrations.
- Time Efficiency: With tasks automated and enriched data readily available, teams can focus on strategic rather than administrative tasks.
- Enhanced Insights: The ability to track buyer intent and provide personalized experiences through AI-generated insights gives businesses a competitive edge.
Cons:
- Initial Learning Curve: As with any new technology, there’s an adjustment period for teams unfamiliar with AI-driven workflows.
- Still Developing: While promising, Breeze AI's initial iteration may have limitations that HubSpot will likely address in future updates.
Conclusion: Is Breeze AI Right for You?
For businesses already invested in HubSpot, adopting Breeze AI is a natural next step. Its native integration with HubSpot offers a smoother experience than managing multiple third-party solutions, potentially enhancing team productivity and improving customer experiences.
