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9 Reasons to use Adobe XD as a UI/UX Design Tool | ATAK Interactive
For years, it has been hard for many users to discern the differences between Adobe XD and Adobe...
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When it comes to building a new website, one of the first decisions you'll need to make is which...
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The world of web development is constantly evolving, changing and growing, and it can be difficult...
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When it comes to building a B2B website, having original photography can set you apart from your...
B2B Branding Stripped Down to the Essentials
True story. Many moons ago, I was working at a startup. A new CMO had been hired and he wasn’t...
ATAK’s Work at ISA Sign Expo 2019
Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. This year’s annual...
The Style Discovery Tool
“Are you cool, man?”
The Importance of a Visual Identity Audit
In the first part of the Purposeful Marketing Method’s Brand Day, teams work on their messaging...
How to Create Real Value Propositions
“Value proposition” is typically one of the first marketing vocabulary words that the “fake it til...
The 7 Words Or Less Exercise: How to Create a Perfect Tagline
One of the all-time worst Google searches a company can type in is: “Best business taglines of all...
How to Create the Perfect Why-How-What Positioning Statement
Editor’s note: This is the first of many posts introducing the Purposeful Marketing Method. For...
Brand Identity Kit: What it is and How to Attain it
“People don’t care what you do, they care why you do it.” – Simon Sinek To have a compelling brand...
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The Ultimate Guide to Powering Your RevOps Strategy
Revenue Operations (or RevOps) better align Marketing, Sales, and Customer Success functions to encourage better revenue growth across an organization.