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UI UX Branding: Enhancing User Experience and Consistent Brand Identity
As the digital landscape continues to evolve, the importance of UI/UX design in branding has become...
Our Latest Articles
The Importance of a Visual Identity Audit
In the first part of the Purposeful Marketing Method’s Brand Day, teams work on their messaging...
The Dos and Don'ts of B2B SaaS Marketing
Are you struggling to navigate the complex world of B2B SaaS marketing? Look no further! Our team...
Why Your Construction Company Needs a Digital Marketing Strategy in Today's Market
A strong online presence is crucial for businesses of all industries, including construction...
How to Create Real Value Propositions
“Value proposition” is typically one of the first marketing vocabulary words that the “fake it til...
4 Myths About the New California Consumer Privacy Act (CCPA)
On January 1st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the...
The 7 Words Or Less Exercise: How to Create a Perfect Tagline
One of the all-time worst Google searches a company can type in is: “Best business taglines of all...
Top 6 Reasons to Choose React Web Development in 2021
Overview Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent dolor augue, iaculis ac...
Maximizing Digital Marketing Efforts with ChatGPT: A Guide
Digital marketing is constantly evolving, and it can be challenging to stay ahead of the curve. But...
How to Create the Perfect Why-How-What Positioning Statement
Editor’s note: This is the first of many posts introducing the Purposeful Marketing Method. For...
A Beginner's Guide to Strategic Marketing: Tips from Leading Agencies
Marketing is an essential component of any successful business, but it can be overwhelming for...
Why We Created The Purposeful Marketing Method
In my 10-plus years leading a marketing agency, I have seen a lot of smoke and mirrors.
How B2B Marketing Agencies Can Help You Reach Your Target Audience
As a B2B company, one of the biggest challenges you face is how to effectively market your products...
Creating a Winning Marketing Strategy with a Strategic Marketing Agency
Marketing is an essential component of any successful business, and creating an effective marketing...
The Ultimate Guide to Choosing a B2B Marketing Agency
Are you looking for a B2B marketing agency that can help take your business to the next level? With...
How to Optimize Your Emails with A/B Testing
Customers fuel the growth of any company. That’s why making sure your customers are receiving the...
HubSpot to Salesforce Integration Costs: A Breakdown for E-Commerce
For e-commerce businesses, maintaining streamlined operations and providing exceptional customer...
How to Optimize Your Company LinkedIn Page in 40 Minutes (or Less!)
You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the...
ATAK Interactive Named HubSpot Gold Agency
In the summer of 2018, I made a decision I did not think I would ever make – I decided that ATAK...
The 2024 SEO Focus Will Be Google Core Web Vitals
2021 is a big year for SEO. The world’s #1 search engine will be rolling out three new signals,...
8 Facebook Targeting Strategies You Should Try Today
If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The...
Choosing a B2B Marketing Agency: Unique Problems Require Unique Solutions
Every business is unique, and therefore, will have unique problems. Led by our CEO Austin LaRoche,...
The Importance of Photography for Your B2B Website
When it comes to building a B2B website, having original photography can set you apart from your...
Cost of HubSpot Salesforce Integration for Small Businesses: A Quick Guide
As small businesses scale, integrating marketing and sales tools becomes critical. One of the most...
Show, Don’t Tell, Clients Your Expertise
Telling your customers that you are an “expert” isn’t enough to build credibility. Today’s B2B...
Boosting ROI: Benefits of Hiring Marketing Strategy Agency
We examine the field of web design and the work of web designers in this blog. It takes a variety...
How to Create a Content Marketing Strategy for B2B Businesses
As the digital world becomes more competitive, it's essential for B2B businesses to have a solid...
Examine & Improve Your 2021 Digital Advertising Spend | ATAK Interactive
We are in a digital era and many companies are shifting to spending their money on digital...
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The Ultimate Guide to Powering Your RevOps Strategy
Revenue Operations (or RevOps) better align Marketing, Sales, and Customer Success functions to encourage better revenue growth across an organization.