ALS

After ATAK Interactive successfully built a custom CRM for American Legacy Solutions (ALS), the company saw firsthand how transformative a tailored digital solution could be. Inspired by the evolution they experienced with their CRM, ALS entrusted ATAK with a new challenge: redesigning their website to reflect their current position as a thriving business with over 10 offices.

ALS needed a website that would:

• Present their range of services clearly and professionally.
• Attract agents and partners to grow their network.
• Engage consumers through actionable features, such as quote forms, resource downloads, and FAQs, to drive high-quality leads and conversions.

 

ATAK Interactive partnered with ALS leadership to develop a custom solution tailored to their needs:

Custom Design & Development

• Designed and developed a custom WordPress website, leveraging its flexibility for a unique and scalable solution.
  
  
• Delivered a polished, high-end design that matched ALS’s professional image and business evolution.

Enhanced Functionality

• Integrated the website with Chase CRM to ensure seamless lead management and tracking.
  
  
• Improved user experience with optimized site speed, search engine optimization (SEO), and conversion rate optimization (CRO).
  
  
• Streamlined content organization with clean redirects and structured pathways for visitors.

Future-Ready Enhancements

• Laid the groundwork for custom agent pages generated via the CRM, enabling agents to have personalized, client-facing pages.
  
  
• Developed and refined design layouts for agent landing pages to support ALS’s expansion goals.

Engagement Tools

• Implemented tools to improve user interactions, including gated and non-gated resources, expanded quote forms, and comprehensive FAQs to help visitors quickly find what they need.

 

The new website delivered a modern, professional platform that set ALS up for continued success:

• Clear communication of ALS’s services and value proposition, enhancing credibility with agents, partners, and consumers.
  
  
• Streamlined marketing and sales efforts through CRM integration, improving lead quality and management.
  
  
• Increased engagement from target audiences, driven by a user-friendly design and actionable features.
  
  
• A scalable framework ready to support ALS’s future projects, including agent-specific pages, empowering the company to further expand its network.

With this enhanced website, ALS is now poised to execute their 2025 marketing strategy with confidence, enabling them to grow their business and strengthen their industry position.