Choozle

Choozle, a leading digital advertising platform, aimed to enhance its online presence and achieve specific business goals through a comprehensive website relaunch. Partnering with ATAK, they sought to address several challenges with their previous website and streamline their digital operations.

Choozle's previous website faced several issues:

• Outdated design that didn't reflect the brand's innovation and expertise.
  
  
• Lack of Search Engine Optimization best practices, such as low keyword density, de-indexed pages, ineffective headers and title tags, and missing website schema.
  
  
• Poor user experience, resulting in high bounce rates and low engagement.
  Ineffective lead generation, hindering potential growth and revenue.

 

WordPress Development
ATAK developed a new, modern website for Choozle using WordPress, ensuring a responsive and visually appealing design that aligns with Choozle's brand identity and reflects their leadership within their industry.

HubSpot Integration
ATAK seamlessly integrated HubSpot forms, automation, and CTAs into the website to enhance lead generation and nurturing. This integration streamlined data collection and improved marketing automation.

Navigation and Information Architecture
ATAK improved the site's user experience by creating a clear and intuitive navigation structure, making it easier for visitors to find information and engage with Choozle's offerings.

Additional Services
ATAK also provided SEO optimization and content creation services, enhancing Choozle's online visibility and ensuring the website content was engaging and informative.

 

The website relaunch led to several improvements for Choozle:

• Enhanced User Engagement: User engagement improved, with visitors spending more time on the site and fewer instances of bouncing.
• Positive Client Feedback: "ATAK transformed our website into a powerful lead generation tool, aligning perfectly with our business goals." - Choozle Representative
  Positive Client Feedback: "ATAK
  
  

Additional Information on the New Relaunch
Choozle unveiled its cutting-edge website redesign, elevating digital advertising excellence. The revamped site, launched on July 9, 2024, features:

• Fresh, Modern Look: A visually appealing and responsive design.
• Intuitive Navigation: Easy-to-use site structure for enhanced user experience.
• Comprehensive Information: Detailed insights into Choozle’s platform and services.

Visitors can explore:

• Programmatic Advertising Platform & Capabilities: Innovative tools for automated ad buying and campaign optimization.
• Data Management: Advanced methods for managing and leveraging consumer data.
• Advanced Targeting Options: Sophisticated targeting strategies to reach specific audiences effectively.
• Omnichannel Digital Advertising: Comprehensive solutions for advertising across various channels including Display, Digital Out-of-Home, Video, Audio, Native, Connected TV (CTV), Search, and Social Media.

The site also offers insider tips and best practices to agencies and brands to thrive in the digital advertising space using Choozle’s unique Outcomes + Advertising approach. This approach, combined with Choozle's deep industry expertise, empowers users with actionable strategies and insights to achieve superior advertising outcomes. By leveraging Choozle’s comprehensive resources, clients can enhance their campaigns and stay ahead of industry trends.

Conclusion

Choozle's successful website relaunch, facilitated by ATAK, underscores the importance of expert website development and integration services. ATAK's comprehensive approach not only addressed Choozle's challenges but also exceeded their business goals.