Pauley Plastic

Pauley Plastic, a custom plastic extrusion company specializing in products like vinyl window trim and adhesive solutions, sought to modernize their operations and improve their sales and marketing processes. They were using a fragmented system, including a Wix e-commerce site, Monday.com for project management, and separate tools like Constant Contact and Buffer for email and social media. This disjointed setup lacked automation, deal tracking, and centralized reporting, hindering their growth. Pauley Plastic partnered with ATAK to migrate their e-commerce platform to Shopify, implement HubSpot as their CRM, and streamline their sales processes.

ATAK delivered a comprehensive solution to address Pauley Plastic’s challenges:

1. E-Commerce Migration to Shopify

   ATAK migrated Pauley Plastic’s e-commerce site from Wix to Shopify, creating a fully custom-coded theme tailored to their brand. The new site offered enhanced functionality and scalability, supporting their growing product lines, including their popular vinyl window trim and new adhesive solutions.

2. HubSpot CRM Implementation

   ATAK migrated Pauley Plastic’s contact data from Monday.com to HubSpot, centralizing their sales operations. HubSpot became the hub for deal tracking, contact management, and marketing automation, replacing disjointed tools like Constant Contact and Buffer.

3. Sales Process Optimization

   ATAK developed customized sales playbooks and automated deal stages in HubSpot, aligning with Pauley Plastic’s sales workflow. This provided clarity and efficiency for the sales team, ensuring consistent processes and better deal management.

4. QuickBooks Online Integration

   To close the loop on sales, ATAK integrated QuickBooks Online with HubSpot, enabling seamless quoting and invoicing. This integration provided visibility into repeat orders and streamlined financial tracking.

5. Branding and Design Enhancements

   ATAK revitalized Pauley Plastic’s brand with a vintage, authentic aesthetic. This included redesigning their coil box packaging and introducing a caricature mascot, Everett, who became a central figure in their CTAs and social media.

6. Agile Theme for Blog and Landing Pages

   ATAK implemented their own Agile theme (available in the HubSpot Marketplace) for Pauley Plastic’s blog and landing pages, ensuring a cohesive brand experience across their digital presence.

The partnership with ATAK transformed Pauley Plastic’s operations, delivering measurable improvements:

1. Centralized Operations

   HubSpot became the central hub for sales, marketing, and customer data, eliminating the need for multiple disjointed tools.

2. Improved Sales Efficiency

   Custom sales playbooks and automated deal stages streamlined the sales process, enabling the team to focus on closing deals rather than managing workflows.

3. Enhanced E-Commerce Experience

   The custom Shopify site provided a robust platform for showcasing products, including their new adhesive solutions, and improved the customer shopping experience.

4. Streamlined Financial Tracking

   The QuickBooks Online integration simplified quoting and invoicing, providing visibility into repeat orders and improving financial reporting.

5. Stronger Brand Identity

   The redesigned packaging and introduction of Everett as a brand mascot added personality and authenticity to Pauley Plastic’s brand, enhancing customer engagement.

6. Ongoing Optimization

   ATAK continues to work with Pauley Plastic to refine their processes, including attribution reporting and further customization of their Shopify site.

ATAK’s collaboration with Pauley Plastic modernized their operations, from e-commerce and CRM to branding and sales processes. By migrating to Shopify, implementing HubSpot, and integrating QuickBooks Online, ATAK provided Pauley Plastic with the tools and systems needed to scale their business and deliver exceptional customer experiences. The project not only streamlined their operations but also strengthened their brand identity, positioning them for continued growth in the custom plastic extrusion industry.