Rockaway Records

Rockaway Records, a highly reputable collectibles vendor specializing in rare music memorabilia, approached ATAK Interactive after their outdated Magento eCommerce platform was sunsetting. With over 10 years of experience serving Rockaway Records, it was essential to transition to a modern eCommerce solution to meet evolving customer expectations and improve overall website performance. The challenge was to migrate a vast catalog of products and maintain a seamless user experience, while optimizing administrative processes for Rockaway’s team.

ATAK Interactive collaborated with Rockaway Records to migrate their existing site from Magento to a Shopify eCommerce platform. The migration involved:

• Custom Design & Development: A Shopify theme was customized to align with Rockaway’s specific needs, featuring a sleek, dark-themed design for a more modern aesthetic.
  
  
• Advanced Functionality: Custom features were added, including advanced search functionalities, product categorization, and sorting capabilities tailored to Rockaway’s internal processes.
  
  
• Product & Customer Migration: Over 3,000 active products and 30,000 inactive products were seamlessly migrated, along with customer accounts and previous order information, ensuring a smooth transition for returning users.
  
  
• Enhanced User Experience: The new Shopify website provided faster load times, predictive search capabilities, and improved image display and navigation, resulting in a more engaging shopping experience.

The Shopify migration brought significant improvements to Rockaway Records, including:

• Increased Speed and Performance: Faster load times and a more responsive website.
  
  
• Enhanced User Experience: A modern, user-friendly interface with intuitive navigation and enhanced search features.
  
  
• Seamless Migration: Smooth transition of product and customer data, maintaining a consistent user experience.
  
  
• Customization & Flexibility: Tailored solutions to meet Rockaway’s specific administrative and business needs, ensuring the website functions efficiently in line with their operations.
  
  
• Future-Proof Platform: With Shopify, Rockaway Records has a scalable, modern eCommerce platform that supports growth and continuous optimization.

The new website launched successfully, positioning Rockaway Records for long-term success in a competitive marketplace.