Strategus

Strategus pioneered Connected TV (CTV) advertising in 2015 and remains an industry leader, providing custom-fit CTV solutions that drive measurable results. Known for delivering targeted campaigns through a robust network of data and media partners, Strategus collaborates with agencies and brands to craft and execute CTV-first strategies that engage audiences and boost conversions.

Strategus’s WordPress-based website had become outdated, posing several challenges to their team’s efficiency and brand presentation:

• Outdated Design: The site no longer reflected Strategus’s role as an innovator in CTV advertising.
  
  
• Complicated Navigation: Essential resources like case studies and industry insights were difficult for users to locate.
  
  
• Limited Content Management: Site updates required technical intervention, delaying real-time optimizations and creating roadblocks for Strategus’s internal team.

Strategus needed a solution to align their digital presence with their cutting-edge reputation, facilitate self-managed updates, and create a streamlined user experience for clients and partners exploring their site.

ATAK Interactive provided a full website transformation for Strategus, migrating the site from WordPress to HubSpot CMS. This migration included a modern redesign, a simplified site structure, and an intuitive CMS with drag-and-drop features. Key project highlights included:

Complete Redesign
ATAK Interactive created a visually engaging site design aligned with Strategus’s identity as a leader in CTV. With contemporary layouts, bold color schemes, and streamlined typography, the redesigned site supports their innovative brand.

Optimized Navigation and Site Architecture
The new site architecture included a revised sitemap and intuitive navigation. A comprehensive mega menu enables users to quickly find valuable resources like webinars, white papers, and case studies, increasing user engagement and making Strategus’s expertise more accessible.

User-Friendly CMS for Streamlined Content Updates
HubSpot’s drag-and-drop CMS empowers the Strategus team to independently manage content updates. This independence reduces reliance on technical support and enables the team to keep content current, supporting their active role in the evolving CTV space.

ATAK Interactive implemented a strategic and collaborative approach, working closely with Strategus to achieve their vision and meet project objectives:

• Discovery and Strategy: ATAK Interactive held comprehensive planning sessions with Strategus to align the site’s functionality with their goals, identifying needs for seamless navigation, user-friendly content management, and a refreshed design.
  
  
• Content Migration and Testing: All site content was migrated to HubSpot CMS, preserving quality and optimizing for performance. Rigorous testing ensured the new navigation features, such as the mega menu, functioned as intended across devices.
  
  
• Training and Handover: ATAK Interactive provided training sessions to familiarize the Strategus team with HubSpot CMS, enabling them to confidently handle ongoing content updates.
  
  
  

The redesigned website provided Strategus with several key benefits:

• Enhanced User Experience: The new navigation, combined with a clean and modern design, makes it easy for users to access resources and case studies, supporting Strategus’s commitment to educating clients on CTV’s potential.
• Increased Content Management Efficiency: Strategus can now independently manage content updates, keeping pace with their dynamic role in the rapidly evolving CTV ecosystem.
• Aligned Brand Presentation: The updated design reinforces Strategus’s position as an innovative CTV solutions provider, making a strong visual impact that mirrors their industry leadership.

Notable Features

The new site includes standout elements designed to elevate Strategus’s online presence:

• Mega Menu: This feature previews key content, giving visitors quick access to essential resources such as industry insights and case studies.
• Industry-Specific Pages: Tailored sections allow clients across different industries to experience a personalized, relevant site journey.
• Responsive Design: Optimized for mobile, tablet, and desktop, the site ensures a seamless experience across all devices.

Conclusion

ATAK Interactive’s work with Strategus has resulted in a digital presence that reflects Strategus’s innovative CTV expertise and empowers their team to remain at the forefront of the CTV advertising space. With the HubSpot CMS, Strategus’s website is now a dynamic tool that both supports and advances their mission, allowing them to showcase the transformative impact of CTV-first campaigns effectively.