8 Reasons to Switch to PWA eCommerce | ATAK Interactive

App-like Experience Across All Devices and Browsers

PWAs behave nearly identical to native applications. Not only do they have a mobile-friendly interface, PWAs allow your customers to add your website to their home screens and receive push notifications – just like a traditional app. Compared to an app install that would take at least three steps (redirection to App Store, downloading, relaunching the app at the top of the funnel), customers can “install” your PWA onto their home screen in one click without leaving their current conversion funnel. Shoppers can also opt-in to your push notifications so you can send timely updates, like discounts or special offers, that let you effectively re-engage them. Therefore, eCommerce stores that convert to PWAs will have the opportunity to foster a better conversion rate.

Speed and Responsiveness

PWAs allow for techniques such as compression, pre-caching, code splitting, and progressive rendering to reduce load times. eCommerce sites built as PWA’s just fly, for all user types, even if they happen to be offline (more on this below).

PWAs are also responsive, which means they are designed to work flawlessly on any device – from phones to tablets to desktops. No matter what the user’s preferred device or browser is, PWAs automatically resize and reformat its content to be displayed correctly in the viewport. For example, if the web application (or site) is running on a laptop, it’ll optimize itself for laptop viewing. If the web app is opened on a mobile device, it’ll resize the content to fit into the phone’s screen. This high degree of responsiveness is beneficial for many eCommerce stores as it delivers a highly consistent experience to users across any device.

Offline Mode

Progressive web applications are known for their great caching capabilities, which allows PWAs to offer superior offline accessibility. Since all website files and relevant content are automatically cached – or in other words, saved the first time a user visits – returning users will be able to access any data they need even when they are not connected to the Internet. What this means for your eCommerce site is that returning shoppers will be able to browse your products and enjoy basic shopping cart functionalities with poor internet or even no connection at all. Simply put, PWAs let you reach consumers in several situations you could never before.

Seamless Customer (Re-)Engagement

In a saturated eCommerce marketplace, consumers’ expectations are higher than ever. eCommerce sites must offer a great customer experience if they wish to engage and retain customers. Thankfully, PWAs can help generate customer engagement. By emulating the traditional app experience, users will be able to engage with your eCommerce store at any time and won’t abandon the web application due to long loading times. As mentioned above, the ability to send push notifications of discounts and special offers to your customers also offers an opportunity for your brand to re-engage and connect with users. In this sense, PWAs can act as an extension of your marketing toolkit to improve customer engagement and retention.

Higher Conversion Rates

For eCommerce stores, moving to PWAs can generate higher conversions. How? First and foremost, we mentioned PWAs are fast. Users can find a required product, add it to a shopping cart, or purchase an item online much faster compared to through a traditional web app.

Second, PWAs preserve the current conversion funnel. Since PWAs can be added to the home screen in one click, users can avoid redirects to marketplaces like the App Store and continue through the payment portal without any disruptions, thereby boosting overall conversion rates.

Improved Security

Consumer trust is extremely important to eCommerce stores; if consumers do not trust your site, they will not buy from your brand. As a store owner, security is a major concern that must be addressed. Fortunately, you no longer have to worry about security with PWAs. PWA’s give us the ability to decouple the front end from the back end database, further limiting how much data is accessible by anyone at any time by withdrawing complex server-side architectures from their reach. With this enhanced security in place, you greatly reduce potential breaches and the need for constant maintenance. Fostering trust and loyalty among your customers becomes easier, and your customers will use your platform more eagerly, knowing that it is a reliable and safe place to buy and/or sell products.

Better Search Engine Rankings

PWAs improve the mobile experience for users, which, in turn, brings about SEO benefits. Google prioritizes fast and mobile-friendly websites; thus, having a PWA, which is a mobile-friendly website in its nature, can be beneficial to your site’s ranking. An optimized mobile experience will organically attract more users, thereby signaling to Google that the site should be ranked higher. Not to mention, since PWAs are websites, every page is indexed, allowing search engines to easily discover them. When users look for a particular item you sell, they will find your platform through search engines in no time. This, in turn, will generate more traffic and clicks.

Cost-Effective

There are often high costs associated with native app development, especially if both Android and iOS versions are to be developed. But, with PWAs, there is no need to develop separate native mobile applications. Since PWAs function like apps, you get all the benefits of a native app without the added development and marketing costs. As an additional bonus, PWAs use standard web technologies like HTML, CSS, and JavaScript that are well-known by frontend developers. When you do decide to move forward with PWAs, you won’t need to make room in your budget for a specialized developer.

Common Front End PWA eCommerce Development Tools

While it’s certainly possible for your development team to code a PWA from scratch, you can save a significant amount of time and money by utilizing existing development tools. Here are some popular tools for those using React.js or Vue.js as their JavaScript framework of choice.

React.js: React.js is a JavaScript library created and released by Facebook for frontend web development. It is a great tool for building user interfaces and works well with the following static site generators:

Gatsby: Gatsby has all the tools you need for building a PWA. It handles all the nitty-gritty optimizations, like code-splitting, so you can build a top-notch, high performing web application.

Next.js: Next.js provides hybrid static & server rendering, TypeScript support, and other features to build PWAs. This tool also offers a lot of documentation and examples to help you out in case you run into any issues.

Vue.js: Vue.js is one of the most versatile JavaScript frameworks that can help anybody build a website or web app. Two static site generators that will augment the capabilities of Vue.js include:

Gridsome: Designed to make website development simple & fast, this Jamstack framework makes it easy to create PWAs with superior offline capabilities. Pages are preloaded so users can get around your site, even when offline.

Nuxt.js: Nust.js provides you with the best tools for web development, automatically adding SEO friendly metadata with manifest integration, registering service workers for offline caching, and generating app icons with different sizes.